Around the Campfire

Jeremy Thaler and Constance Potter met while establishing the Mifflin Street Co-op in Madison, Wisconsin. They shared a common belief in the importance of herbal supplements, worker-owned cooperatives, organic and sustainable farming and the power of community. Upon leaving Madison and moving to Rochester, New York, they established a worker cooperative distribution called Clear Eye Distribution, and a whole-grain bakery that also produced granola using a barrel roaster.A chance question from a friend, “You have a barrel roaster; why don’t you use it to make peanut butter?” led Jeremy to the peanut butter business. In 1976, Once Again Nut Butter was born. When Jeremy and Connie left Rochester for a more rural area, they moved the company into their 800-square foot basement and manufactured peanut butter there until they purchased the current facility in 1981.


Where did the Once Again Nut Butter name come from?
Our founders had a history of starting businesses, and so people said, “Once Again,” Jeremy and Connie are starting a new business. “Once Again,” Jeremy and Connie are starting another worker-ownership business. Hence we became Once Again Nut Butter.


1976: Once Again was founded by Jeremy Thaler and Constance Potter.  A friend mentioned the idea of purchasing a small, used coffee roaster and trying to roast bulk nuts. Production began in a small, 800-square foot space in their basement.  Jeremy arranged to use the discarded bulk pails from a local bakery to pack bulk nut butter.

1981:  Once Again purchased and renovated a turn-of-the-century silk production facility in Nunda, New York, and converted it to nut butter production.  “Rocky” was one of four baby raccoons found living on the property and became the company mascot and logo.

1989:  Once Again is the first company in the nation to introduce Organic Valencia Peanut Butter.  We subsidized the farmer’s crops for the next five subsequent years to ensure stability and fair pricing.

1990:  Once Again earns Organic Crop Improvement Association (OCIA) certification.

1992:  Once Again purchased Dawes Hill Honey.  Dawes Hill was founded by a group of Cornell University students who formed communities in the late 1960s.  Many of them farmed and kept bees.

2004:  An additional 27,000-square foot, state-of-the-art production facility was opened.

2006:  Once Again became 100% employee-owned.

2007:  Once Again introduced the first organic-stabilized Peanut Butter in the country.

2008:  Once Again installed state-of-the-art testing lab.

2010:  Once Again received its first SQF Certification; Comprehensive Food Safety and Quality Management System.

2011:  Once Again became one of the first Certified Fair Labor companies in the country.


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