Around the Campfire

Where did the Once Again Nut Butter name come from?

Our founders had a history of starting businesses, and so people said, “Once Again,” Jeremy and Connie are starting a new business. “Once Again,” Jeremy and Connie are starting another worker-ownership business. Hence we became Once Again Nut Butter. Over the next thirty years, our founders would work hard to create a company that strives to provide delicious organic and gluten-free peanut butter and natural nut butter products that continue to be enjoyed today.


1976: Once Again was founded by Jeremy Thaler and Constance Potter.  A friend mentioned the idea of purchasing a small, used coffee roaster and trying to roast bulk nuts. Production began in a small, 800-square foot space in their basement.  Jeremy arranged to use the discarded bulk pails from a local bakery to pack bulk nut butter.

1981:  Once Again purchased and renovated a turn-of-the-century silk production facility in Nunda, New York, and converted it to nut butter production.  “Rocky” was one of four baby raccoons found living on the property and became the company mascot and logo.

1989:  Once Again is the first company in the nation to introduce Organic Valencia Peanut Butter.  We subsidized the farmer’s crops for the next five subsequent years to ensure stability and fair pricing.

1990:  Once Again earns Organic Crop Improvement Association (OCIA) certification.

1992:  Once Again purchased Dawes Hill Honey.  Dawes Hill was founded by a group of Cornell University students who formed communities in the late 1960s.  Many of them farmed and kept bees.

2004:  An additional 27,000-square foot, state-of-the-art production facility was opened.

2006:  Once Again became 100% employee-owned.

2007:  Once Again introduced the first organic-stabilized Peanut Butter in the country.

2008:  Once Again installed state-of-the-art testing lab.

2010:  Once Again received its first SQF Certification; Comprehensive Food Safety and Quality Management System.

2011:  Once Again became one of the first Certified Fair Labor companies in the country.

2013: Acquired and established the Conference Center and built a state-of-the-art Quality Assurance Lab.

2016: New 40,000 square foot peanut butter facility built and opened


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